By Chisomo Kambandanga
Head of the Training Committee at the Egyptian National Press Authority, Samale Abdallah, has urged journalists from English-speaking African countries to embrace the use of Artificial Intelligence (AI) responsibly if they are to remain relevant in the digital era.
Abdallah made the remarks in Cairo on Thursday during the closing ceremony of a two-week training course called “Anglophone Broadcasters in the Field of Digital Marketing”, which brought together 21 journalists from eight countries, including Malawi.
He said while AI has become an essential tool for enhancing efficiency in newsrooms and elsewhere, it should not replace human creativity and editorial judgment.
“AI is a useful tool, and we must embrace it as the world goes digital. However, if used carelessly, it can compromise the authenticity of your stories or videos. Use it to support your work, not to replace it,” he said.
Abdallah further warned that unchecked use of generative technologies could fuel misinformation, bias and a loss of editorial integrity.
“Let me also take this opportunity to encourage print and broadcast media managers across Africa to continuously upgrade their digital skills as the internet continues to reshape the global media landscape,” he added.
In his remarks, Sub- Editor from Radio Mozambique Jeremiah Mondlane said the skills gained during the training would help journalists adapt to the demands of the digital age.
“AI has surrounded us. It is a tool we cannot avoid. We are happy to have been equipped with knowledge to generate content for our audiences while remaining ethical and professional,” he said.
Mondlane expressed optimism that, upon returning home, the participating journalists would apply the skills gained to enhance newsroom productivity, improve audience engagement, strengthen digital storytelling, while remaining human.
The training was organized by the Egyptian Government through Supreme Council for Media Regulations to equip African media professionals with digital communication and marketing skills to better adapt to the evolving media landscape.
